New Skills That Forward-Thinking Marketers Should Adopt
If you’re a digital marketer, you may have found yourself at a crossroads. A lot of changes occurred in the digital marketing industry in 2016, and we can expect even more pivots and evolution in 2017....
View ArticleCan Social Media Stay Free Forever?
Since social media first emerged, it’s been, for the most part, completely free to use. New users can create accounts for free and engage however they’d like with no charge, and even businesses and...
View Article5 ways to use social insights to give consumers what they really want
Consumer insights have always been synonymous with marketing departments. Yet these valuable information nuggets need to be shared throughout the business, especially with product teams. They can...
View ArticleFlipboard’s Quest To Save Online Publishing—And Itself
With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech, AI, and print-era publishing aesthetics. The iPad was a futuristic gadget when it...
View ArticleFlipboard’s Quest To Save Online Publishing—And Itself
With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech, AI, and print-era publishing aesthetics. The iPad was a futuristic gadget when it...
View Article15 data and analytics trends that will dominate 2017
Along with social, mobile and cloud, analytics and associated data technologies have earned a place as one of the core disruptors of the digital age. 2016 saw big data technologies increasingly...
View ArticleUnstructured data analytics: the HR perspective
The International Data Corporation (IDC) forecasts, that big data and business analytics global revenue will grow from nearly $122 billion in 2015 to more than $187 billion in 2019, an increase of...
View ArticleWhat CMOs Need To Know About Chatbots
As a CMO it is important to stay one step ahead of the competition. AI chatbots have been popping up in the most unlikely of places, from pizza ordering to customer service inquiries. In 2015 alone,...
View ArticleVint Cerf: Musings on birthing the internet, AI, and wishing for the Star...
More than 44 years ago, the internet was created, and certainly there’s no shortage of events that have occurred to transform one of the world’s most important technological breakthroughs. From...
View ArticleInfluencer analytics paving the way for new age ‘word of mouth’ marketing
Finding new and captivating ways to capture and retain customers’ attention on social media is always on the agenda of marketers. Likewise, brands keep enhancing their social media activity to intrigue...
View ArticleFacebook is taking ‘inspiration’ from Snapchat wherever it can
Late last week, Facebook began to roll out the latest feature for its Messenger app, Messenger Day. As previously teased, it lets you take photos, decorate them with various doodles and filters, and...
View ArticleYoung Entrepreneurs Are Using Instagram To Bring E-Commerce To Gaza
If you want a personalized notebook in the Gaza Strip these days, 24-year-old Mohammed Hammed is your guy. The Islamic law student and self-taught graphic designer runs Dfter, the coastal enclave’s...
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