How to turn your social media following into paying customers
This article originally appeared on The Next Web Driving business from social media isn’t as easy as blasting out your own self-promotional content and waiting for the customers and revenue to trickle...
View ArticleHas a reliance on social media made you a mean person?
The internet was made to be a great democratising force, but is humanity any better for it? No, says Lucy Mangan, as the latest friend-rating app proves Sometimes the world is definitely too much with...
View ArticleSolving The Social Media Compliance Crisis
Social media may be critically important for companies – but it is still fraught with risks, especially for regulated industries like healthcare and financial services. But for Rohit Valia, he sees...
View ArticleHow to use social media to create happy employees
This article originally appeared on The Next Web Did you know companies with happy employees outperform their competition by 20 percent? LinkedIn has carried out research to say that 58 percent of...
View ArticleInternet firms to be banned from offering unbreakable encryption under new laws
Companies such as Apple, Google and others will no longer be able to offer encryption so advanced that even they cannot decipher it when asked to under the Investigatory Powers Bill Internet and social...
View ArticleHow To Turn Your Entire Staff Into A Social Media Army
With 36 million Facebook likes and 10 million Twitter followers, Starbucks has clearly mastered the art of social media. It’s also translated social fans into real revenue: The company’s famous...
View Article5 Trends That Will Change How Companies Use Social Media In 2016
There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven’t failed to noticed the runaway expansion of social...
View ArticleTesting Analytics Applications- What has changed in SMAC World
Social Media has revolutionised the way we interact and that has also changed the way we do business. Social media has enabled people to listen to, create, share, comment and exchange information in...
View Article5 Predictions For Social Media And Communications Compliance In 2016
As the year comes to a close, here are some themes for compliance for social media and other communications in regulated industries in 2016. 1 – Authentic voice on social media Over the last 5 years,...
View ArticleWhy Leaders Need To Be On Social Media: An Interview With Brand-Building...
If you are like many leaders, it’s hard to find the time for social media. Delegating it to an assistant or even hiring an outside firm to manage it for you is an easy way to eliminate something from...
View ArticleHow This Weeks Twitter Departures Reflect Techs Culture Woes
This Sunday, Twitter CEO Jack Dorsey offered up what seemed at first like a pretty dubious explanation for why four senior execs were leaving the company simultaneously. Shortly after the story broke,...
View ArticleHow to handle a major social media crisis
It was a tweet heard around the world. Last month, a minor squabble erupted on Twitter between two fast food chains, Burger King and Wendy’s. It started as a harmless exchange about value meals....
View ArticleDoes Social Media Matter? (Yes, Because Its Changing)
Last week — at an industry event that I helped to organize in Silicon Valley — the great marketing strategist Geoffrey Moore was asked to reflect on the impact of one of the most enduring catch phrases...
View ArticleDoes Social Media Actually Reflect Reality?
Social media platforms have become a dominate source of data used by governments, corporations and academics to study human society. Yet, in the rush towards ever-more sophisticated algorithms and...
View ArticleCIOs share best practices for social media and collaboration
It’s not easy to pin down the business benefits of social media and collaboration tools, and the value of such platforms is often determined by how well companies can integrate them with core...
View ArticleHow Social Media Is Transforming Medical Care In The Developing World
As a physiatrist in a pediatric burn unit in Santiago, Dominican Republic, Dr. Carolina Camilo was frustrated. While she was trained in treating damage to nerves and muscles, and the other staffers in...
View ArticleIts Not All Bad: The Social Good Of Social Media
Social media is not always an online distraction or procrastination platform. While some may be addicted to their social media networks, it is one of the best ways to stay informed. Major news outlets,...
View ArticleIs The Era Of Social Media Analytics Coming To An End?
One of the great promises of the social media era was that it would offer the unempowered a megaphone to the world. Suddenly anyone anywhere in the world would be on equal communicative footing with...
View ArticleDon’t Make Social Media Your Company’s Mouth – Make It Your Eyes And Ears
I’ve heard social media described as a company’s mouthpiece, and to an extent, that’s an accurate depiction. With all your current and prospective customers subscribing to your brand’s posts, it’s a...
View ArticleHow social media adds value to CRM
Sales and marketing increasingly rely on digital tools to achieve their goals. IT leaders have the opportunity to support these functions by enhancing CRM tools. Delivering social media capabilities to...
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