Here’s how Facebook plans to connect the world
Facebook has made it a mission to connect the world. Whether unconnected, or poorly connected, there are several new initiatives on the horizon that could bring an estimated 1.6 billion people online....
View ArticleWill Facebook Messengers Bots Prove To Be App Killers?
Amid a flurry of announcements on live video, open source software and more at its F8 developer conference in San Francisco on Apr. 12, Facebook clearly harbored its biggest ambitions for a seemingly...
View ArticleBusting The Myth On Social Media ROI
If you have any doubt that social media is an absolute goldmine primed to be picked out of the ether like an apple off a tree, you need to invest the two or three minutes it will take to read this...
View ArticleSocial media a missed opportunity for customer service
The average business responds to only 11 percent of the people who reach out to them on popular social networks such as Facebook, Twitter and Instagram, according to a new report from Sprout Social,...
View ArticleThink your brand is safe on Facebook, Twitter, or LinkedIn? Think again.
A barrage of serious brand threats now run rampant across social networks: account takeovers, brand impersonations, promotion scams, malvertising events, counterfeit sales, trademark violations,...
View ArticleThe key to improving your company culture with social media marketing
When we talk about online marketing, we’re usually concerned with reaching new markets, bulking up our conversion rates and looking out for our bottom line. However, what if our online presence could...
View Article5 Essential Tips For Brands Battling Social Media Trolls
Disgruntled customer or attacker? Here’s how to tell and what to do. Despite social media maturing as a platform, online services—mostly Twitter—are plagued more than ever by trolls looking to cause...
View ArticleSocial media command centre: social media intelligence on the fly
For majority of brands these days, being on social media is a new normal. Facebook, Twitter, Youtube, LinkedIn, Pinterest, Snapchat and Instagram are now a part of integrated marketing campaigns for...
View ArticleCybersecurity And Social Media: Corporate Training Best Practices
Everybody agrees that it’s important to instill a corporate culture of compliance for cyber security, privacy and social media with your employees. But what are the best practices around doing that,...
View ArticleWhy you need to create a social media policy
Whether it’s Facebook, Instagram, Twitter, Snapchat or Reddit, chances are good that your employees are spending some time on at least one of these social networks during work hours. But before you run...
View ArticleHow to choose the right social media for your ecommerce business
Facebook, Instagram and Twitter are the most popular social networks, and each has a unique audience. It’s important to first get to know these differences so that you can take a specific approach with...
View ArticleWhat Opinion Polls Teach Us About Data Versus Truth
One of the most fascinating aspects of the 2016 election from the standpoint of data literacy is how it has broadened general interest in public opinion polls. While opinion polls are a fixture of life...
View ArticleHow AI is becoming essential for social media
Everyone is on social media. And we mean everyone. According to Pew Research, in 2015 an astounding 65 percent of all Americans were using social media. That’s more than 200 million people in the USA...
View Article10 Ways A Simple ‘Thank You’ Becomes A Powerful Career Move
Depending on how much food you ate or money you spent this Thanksgiving weekend you may be more or less inclined to give more thanks. However, a simple ‘thank you’ is a powerful career move in a wide...
View ArticleInternet freedom is getting worse, and that’s bad news for Facebook (FB)
Global internet freedom is on the decline. According to a November report released by nonprofit Freedom House, 2016 marked the sixth consecutive year where governments around the world collectively...
View Article5 tips to help developers keep up with changing technologies
“One thing you realize early on,” says Luke Tillman, technical evangelist for Apache Cassandra at DataStax, “is that things are constantly changing.” That’s a fact of life for developers and their...
View ArticleLinkedIn launches ‘conversation starters’ to boost its messaging service
LinkedIn has added a feature it hopes will make it easier for you to network with people you’re interested in talking to. Starting today, when you’re messaging someone to connect with them, the...
View ArticleHow AI will help us understand social media
If you’re a fan of the X-Men comics series, you’re familiar with Cerebro, a fictional device that taps into the brain waves of humans and has the ability to identify mutants by an individual’s thoughts...
View Article7 tips for finding new brand evangelists in 2017
Brand evangelism may sound like a strange concept if you’re unfamiliar with the term, but it doesn’t have anything to do with a religious appreciation for your brand. Instead, as Business Insurance USA...
View ArticleWhat we gain (and lose) when we give chatbots permission to use our data
Living in the 21st century means you’re no longer anonymous. Whether you own a social media account or not, our connected lives tell more about us, our habits, our preferences, and our daily routes...
View Article